The Reseller Who Forgets That "Free" Has a Cost

Here's something that creates a death spiral every month: you offer too much for free because you think it builds goodwill. Your IPTV panel shows free trials being used. Your IPTV Reseller UK operation is bleeding bandwidth to non-paying customers. Let me describe the free cost: a reseller offers 7-day free trials. 50 percent of trials never co

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